Expecting to attract customers without having a digital presence is like moving to a desert island and expecting all the neighbors to visit. If you do not put your small business in a place where people can easily find it, like the Internet, they simply will not.
The advantages of Small businesses can not be ignored. According to recent market studies, most respondents reported that they connected online to find products and services from small businesses, and only 8.4 percent said they found new places to shop at physical stores.
It is clear that the best way to show your business is to build a beautiful website. Still not convinced? Here are six important ways in which your small business will benefit from an internet presence.
1. Influence customers while they sleep
When you do not have a website, you limit the influence of your business to the physical location of your showcase. Consequently, this also imposes restrictions on the times when you can get involved and influence your clients. However, if you have a website running, customers have access to your business 24 hours a day, 7 days a week, whether you’re selling a product, running a blog or promoting your personal brand.
2. Access a global audience
93 percent of consumers are only willing to travel up to 20 kilometers to make routine purchases. And 87 percent said they would not travel more than 15 minutes. This means that if you only have one physical store, your customer base is limited to people who live within a 15-20 minute radius. The conclusion: if you want to spread your message across\, you will need a website.
3. Take advantage of the power of positive criticism
While most consumers go online to find a business, the second most powerful influence on buying decisions is word of mouth that may mean recommendations from family and friends, but also extends to useful reviews of strangers who They have experience with a product or service. In fact, 90 percent of customers say that their purchasing decisions are affected by online reviews.
So, how can you take advantage of this powerful influence? Simple. Gather all those good reviews, testimonials and acknowledgments that you have accumulated and post them on your website to impress potential customers. In this case, it’s okay to brag.
4. Become a trusted expert
A showcase only goes so far when a brand is built. But a custom-made website gives you access to the 3.77 billion people who surf the web every day.
In addition to getting exposure, your online presence will help you establish yourself as an industry authority. By sharing credible blog content, tips and insights from experts, useful videos and, of course, all those five-star reviews, you’ll create a brand that customers trust and want to participate in online. And the good news: there are many tricks in social networks to help you make the most of your time on Facebook, Twitter and Instagram.
When you think about your brand, do not limit it to your logo or your showcase of your physical business. Instead, consider the possibilities you have for growth and scalability when you are on the Internet.
5. Selling and marketing easier
When you invest in a website, marketing and sales become much easier. For example, instead of asking your sales team to make a cold call, you can set up an online marketing campaign that captures the contacts of people actively looking for products and services like yours. This means that your sales team can launch and sell directly to people who want what they have.
On the other hand, online marketing – be it paid search, SEO efforts, social media marketing, or content marketing – allows you to connect with consumers who are looking for what you sell.
Think of it this way: 81 percent of buyers conduct online research before making a purchase. If you invest in the creation of excellent content for your website, you are giving those expert buyers the data they need to make a decision. And better yet, you are controlling the messages.
6. Attract local customers
Previously we talked about access to a wide range of clients, but what happens if your company is looking to stay small and local? Do you still need an online presence?
Yes!. Because 72 percent of consumers who did a local search ended up buying at a store within a five-kilometer radius. This means that even if you simply seek to attract a local audience, a website can do wonders for your business, even if it is as simple as providing directions to your store and business hours.